Networking is about knowing more people. Connecting is about knowing people more. The distinction is obvious. You know a lot of people professionally and personally, but you are connected to only a fraction of those you really know. True connections make up your community. People in communities care about their connections’ success and have a relationship built on mutual respect and trust, which have to be earned before someone in your network becomes an actual connection. Once you have a connection, you are interested in transfer of knowledge and information and each other’s successes and failures. 

While traditional marketing can work well for most experts, using a growth hacking mindset may help them start to see opportunities in small strategies instead of spending unnecessary time and money. It may take some time at first to find something of value that works. However, it can be even more rewarding than executing generic strategies. Learning from the experts and taping into their know how and learning what's important and works and what not can help you move from a fixed mindset to a growth mindset. No single person can be an expert in every area, which is why being part of a team is so important.

Having the  knowledge about a broad range of topics while specialising in one or two key areas is gold. Many things may make someone better and being able to find the solutions to a problem in a short amount of time. This is achieved by having attention to detail, knowledge about how a product or service works, and how to use that knowledge to benefit consumers. Think big, take risks, constantly ask the question “what if?” and relentlessly pursue your goal, even when it takes you beyond your zone of comfort! This is what what will make you thrive in your field! “Impossible” should not be part of your vocabulary.